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I saw this question in a Facebook group recently, and thought you might be wondering it, too… How do you position yourself as an expert in your market, industry, or niche? The answer my friend is, content! Don’t be fooled by the people who are saying that content marketing is dead, yet they’re sharing that

One of the most common complaints I hear about stock photos is that they look, well, like stock photos. 🤷‍♀️ And after having multiple clients recently ask about stock photos, I knew it was time I put together a list of my very best tips for choosing the right stock photos for your brand. Tip

As a designer, one of the strategies I use is: Always lead your audience to the next thing. Always be thinking about: What’s the next step you want them to take? Then, ask them to do that. This is called a Call to Action. I want to assure you, there’s always something you can ask them to do, even if

I reached out to several industry experts and asked them, “What encouragement would you share with business owners as we go into the new year?” Here’s what they said: Natalie Franke, Natalie Franke Celebrate your courage and your resilience as frequently as you celebrate your accomplishments. Running a business is difficult and showing up in

I reached out to email marketing experts and asked them, “What’s a trend you’re seeing in email marketing right now and expect to see going into 2021?” Here’s what they said: Ilma Nausedaite , COO of MailerLite The events of 2020 reminded companies how important relationships are with current customers. Email is the best medium

I reached out to social media experts and asked them, “What’s a trend you’re seeing in social media right now and expect to see going into 2021?” Here’s what they said: Amy Crane, Social Lab Marketing “Incorporating more User Generated Content into Ad Campaigns. We all know how effective testimonials can be and there’s no

O ne of the biggest frustrations I’ve consistently been hearing from business owners is that they don’t have enough time to get everything done. They feel like they’re spending too much time in Canva, too much time trying to create fresh content, too much time managing their social media, and more. Can you relate? That’s

W hen I was putting together a list of Canva tips and tricks to share, I knew I didn’t want to do your basic ol’ how-to’s. I knew I’d hit the jackpot when the tricks I found were cool even to me, a seasoned Canva user. That’s when I knew you guys would really like

A n email list swap is not only a fun way to switch up your email marketing, it’s a smart list-building strategy. What’s an email swap? An email swap is when you and another person swap content to send to your email lists. This can also take the form of a takeover where you send

H ey Nikki! It’s so great to chat with you in an interview format. We’ve known each other for a little while now, and honestly I can’t remember how we first met and got connected. But.. I’m excited to introduce you to others who might not know you yet. Tell us a little bit about