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I f you’re ready to learn how to decide on a digital product or virtual offer, even if you have no clue what to sell, then keep reading below. This training is Part 1 in a 4-part series about creating your next offer, promoting it, and nurturing new subscribers and buyers. Let’s jump into how

L et’s jump in and talk about what a unique selling proposition is and if you really need one. There are a lot of different names for ‘unique selling proposition’, and I’m also really curious about which one resonates with you. USP stands for unique selling proposition.  Some people say, “What’s your secret sauce?”.  Some

H i Molly & Kate! I came across your bake shop on Instagram and was amazed at your baked goods. They are beautiful and works of art, really.   Can you tell us a little bit about yourselves and your journey? Kate: While we both come from different backgrounds in terms of education and geography,

I ask every client to fill out a questionnaire to help me get to know them and their business better, and I always ask, “Who are your biggest competitors?” The typical answers are: Business X from down the street or Businesses Y and Z. My amazing client, we’ll call her Allie, is an owner of

O ne of the things I love about Marie Kondo’s Konmari method is that it can be applied to pretty much anything. In this post, I’m going to share how you can use her organizing and tidying principles to get your brand into a place that’s streamlined, inspires you and your audience, and ‘sparks joy’.

H i Katie! I’ve followed you for a long time after hearing your interview with Jenna Kutcher on the Goal Digger podcast. I actually just went back and re-listened to it and it’s so good. For anyone that hasn’t listened to it, I’ve included a link to it at the end of the article. Please

L ast week I shared with my Anchor ‹A› Email Insiders that I’m going to start interviewing amazing business owners. I’ve got the first one lined up and let me tell you, she is incredible and so inspiring. I absolutely cannot wait. Until then… Here is what’s inspiring me this week… From Dreaming to Doing with

W hen looking for a web designer, you might feel overwhelmed. You don’t know where to start or the questions you should even ask. That’s why I made a list of important topics for you to chat about with them   1. Can I see your portfolio? If you don’t love their aesthetic and it

One of the most common questions about websites I see in Facebook groups is, “Which platform should I use to build my new website?” There are so many to decide between and it can be a daunting decision, I know! You could choose Squarespace, Shopify, WordPress, Weebly, and the list goes on. Here’s the thing

S EO has become a popular topic, and for good reason. It can be an extremely helpful strategy for growing one’s business. Today, I want to demystify the whole subject by providing you with 10 simple tips & tricks for better SEO. We’ll start with the strategy and dive into how you can put it