I
reached out to social media experts and asked them, “What’s a trend you’re seeing in social media right now and expect to see going into 2021?” Here’s what they said:
Amy Crane, Social Lab Marketing
“Incorporating more User Generated Content into Ad Campaigns. We all know how effective testimonials can be and there’s no better way to showcase your products than your customers actually using them! This could be quick videos or images of your customers and clients sharing their love for your product, incorporating reviews and social proof into your ads. The most effective types are the ones that are organic. So if someone shares a post on FB or IG talking about your product or service – think about using it in your next ad campaign (with permission of course).”
Tereza Toledo, Tereza Toledo Social
“Pinterest is the blue ocean opportunity you can’t miss. It’s one of the hottest platforms to advertise and promote a product or brand in 2021. Pinterest is not a social media platform but a visual search engine in which people come to dream, discover, plan, and make a purchase.”
Kate Wilkinson, Kate Wilkinson Creative
“So often I speak to businesses and entrepreneurs who tell me that they feel like stepping away from Instagram – even for a day – will cause their business to come to a grinding halt. I see 2021 as the year for building a sustainable, low-maintenance marketing strategy with Pinterest – one that brings you qualified leads on autopilot without the daily hustle (or spending a cent on ads!).”
Jessica Hobbs, Social Savvy
Jessie Brand, Born to Brand Social
Zachary Shakked, Shakd
Valeriya Lisitsyna, Val Lisitsyna
Kalee Murrin, Sonder Social
Courtney Russell, Courtney Russell Media
Julie Horne, Julie Horne Consulting
Anna Filppa, Anna Filppa Virtual Solutions
Jenny Singh, Jenny Singh Consulting
Tim Skells, Your Best Life Company
“A term I keep hearing a lot is “drop servicing.” And the first service I see emerging as a “drop serviced” product is social media management… being outsourced. So that a social media management company can focus on finding new clients, while the actual day to day social media management is outsourced to someone for cheaper. This is just a very basic and quick example of drop servicing. But its simplicity is also why I think it is going to emerge the fastest.
Even though businesses have always wanted to have some type of presence on social media, I believe that going into 2021, Instagram is going to be EVEN MORE powerful in the game. Reason being, is their recent addition of the shop feature, which also just got added to the bottom main navigation Bar. We sell our tours, accommodations, transportation and more as a Bali based online travel agency, and we see the power of Instagram for ourselves.”
