We’ve all been there. You hit publish on your email, blog article, or social posts, only to hear crickets. Zero, zip, zilch!
You might be thinking it’s time to scratch the whole thing, or that your market is just too saturated with other content to filter down to what you’re putting out.
Maybe you’re even getting a little down on yourself, taking all that virtual rejection as a sign that YOU are the problem.
In reality, there could be several reasons your content is feeling so lonely. Good news, though—you may not necessarily need to do a total overhaul. A few small changes could make all the difference in the world!
Let’s troubleshoot:
Are you in the right room?
Maybe you’re putting out great content to the wrong audience. Are you sharing in Facebook groups that aren’t filled with your target audience? This is an easy fix. Seek out communities that are filled with your people.
Are you including a call to action on every post?
A call to action is simply asking people to do something. It’s as easy as asking a question or asking that they share their thoughts in the comments. Here’s a blog post where I share 45 calls to action ideas.
Are you saying “you” more than “I” or “me” in your content?
Imagine you were talking to someone in real life and they continued to drone on and on about themselves. You’d zone out right? The same thing happens online. Talk directly to your audience in your content. Make sure you’re saying “you” more than you’re saying “I” or “me.”
Are you joining the current conversation?
Evergreen content is great because it lives so long, but relevant content is fantastic because it’s top of mind. Did something big happen in your industry? Talk about it. Chances are that it’s top of mind for your audience as well.
Are you listening to what your audience is saying?
What questions are your audience asking in Facebook groups and even on other similar social media platforms? These questions are great topics for new content.
Are you asking what your audience needs?
When someone joins my Facebook group, I ask them 2 questions:
- What are you struggling with most right now?
- What’s a topic you’d love to learn more about?
I then log these responses into a spreadsheet and refer back to it whenever I’m looking for ideas. You can also ask via polls, posts, stories, and everyday conversations.
Are you leaning on the pros?
You never ever have to create content from scratch. There are so many amazing templates out there, created by people with a ton of experience. Lean on their expertise and use their templates as a jumping-off point. They’re 100% creating resources based on their experience and knowledge of what works.
If you were super into this content, you’re gonna love what’s next. I’m sharing 20 engagement questions that you can implement right away to spark conversations with your audience! Make sure you subscribe to the blog so you don’t miss it!
