One question a lot of people have been asking about this is, “Do you need to run ads to get seen and found online?”
As a website designer, it would be so easy to sit here and say no. As I mentioned the other day, I truly believe if you have a strong SEO setup and a good online presence, you can organically increase the traffic to your website from a quick Google search pretty easily…especially if you’re a local business.
However, I’d be lying if I didn’t tell you that running Facebook and Instagram ads can be very effective for growing your email list, audience, and sales.
After all, they’ve worked for me:
- I’ve had leads that came into my inbox because they saw an ad of mine.
- In 2020, I used Facebook ads to generate traffic to a digital product that resulted in tens of thousands of dollars in sales.
- I grew my email list to over 4,000 people, and ads were a huge part of that.
- I got 445 signups for a bootcamp event in October 2020 through ads.
Having said that, I do strongly believe that if you’re going to run ads, you need to be strategic and intentional so that you actually see an ROI on that ad spend.
I have a client who recently told me, “I ran ads and got new leads, but I didn’t even think about what to do with them afterward.”
Here are some things you can do to stay out of that particular pickle:
- Make sure you’re getting those new leads onto your email list
- The easiest way to do this is with a killer lead magnet. Or simply allow people to opt into your list when they make a purchase.
- Create a welcome sequence
- A simple 3–5 email series helps your audience get to know you, what you offer, and how you can help them.
- Create a content schedule to nurture them
- This looks like emails, social media posts, blogs, and more. (But you definitely don’t have to do all of them!)
I know what you’re probably thinking right now:
“Creating a content schedule and writing a welcome sequence both sound so time consuming and overwhelming.”
“What will I even say to my list to keep them engaged and wanting to hear from me?”
But writing and creating content doesn’t have to be overwhelming and daunting. You might even find that you really start to like creating it.
Was this blog helpful? If so, make sure you subscribe because over the next few weeks I’ll be sharing:
- How to create content that doesn’t lead to crickets
- How to take your Facebook group from 0 to 100 in a month
- 7 little changes that’ll make a big difference with your social media marketing
- How to double your online visibility in a fraction of the time
If you want to see behind the scenes of how I create content, pop over to my Facebook group, check out some of my content, and say hello!