As a designer, one of the strategies I use is:
Always lead your audience to the next thing.
Always be thinking about:
What’s the next step you want them to take?
Then, ask them to do that. This is called a Call to Action.
I want to assure you, there’s always something you can ask them to do, even if you’re not promoting an offer at the moment. At the very least, try to start a conversation.
Add a call to action to your social media posts, your emails, your videos or lives, your stories, your lead magnets, etc.
Always, always, always, include one to foster engagement and action from your audience.
Here’s a list of 45 call to action ideas to help get you started:
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