Client Background
Location: Milwaukee, WI
Audience: Local in Milwaukee (in-person therapy) and statewide in Wisconsin (telehealth)
Specialty: Multi-specialty therapy group private practice
Service: Built to Be Found (done-for-you SEO/AEO optimization)
Content Strategy: Local Authority Method + CITE System
Snapshot
This Milwaukee practice now shows up as a cited source in AI search results across a majority of their practice specialties — and over a six-month window, organic traffic to their site from ChatGPT went from 0% to 7%.
Market Context
Milwaukee is home to over 558,000 residents and approximately 432 providers offering similar services. In a market that size, being the practice AI models choose to cite isn’t incidental — it’s a structural advantage that keeps compounding as more prospective clients turn to AI tools to find care.
The Challenge
When this practice owner first came to me years ago, she was relying on referrals and paid Google ads for new client leads. She wanted a few design and brand updates to her website along with some basic SEO work. Those early changes delivered strong results — results solid enough that we’ve never needed to touch the site with a full overhaul since.
“Our website optimizations have doubled the number of inquiries we receive each week. We’ve reduced the amount we spend on Google AdWords by more than half.” — Practice Owner
Starting in late 2025 and continuing through 2026, our focus shifted. Alongside the ongoing SEO work for local visibility, we added AEO optimization to make sure they were showing up at the forefront of AI search results too.
How We Did It: The Strategic Approach
Their engagement was Built to Be Found, our done-for-you SEO/AEO optimization service. This wasn’t a website rebuild — the site’s existing structure stayed in place throughout. The work was a series of targeted tweaks and edits layered onto the bones already there.
The content piece of that work used the Local Authority Method — our content strategy for helping local service providers become the obvious, citable answer in their market. That meant applying the CITE System specifically to blog content, giving AI engines what they needed to cite the practice with confidence:
- Clear Formatting — structuring posts so answers are easy to extract and quote
- Immediate Answers — leading with the direct answer before the supporting detail
- Technical Markup — schema implementation so search engines and AI crawlers could parse the content correctly
- Evidence of Freshness — signals that content is current and actively maintained
A Closer Look
- Service page enhancements to convert more of the visibility they’re already earning
- Google Business Profile optimization to strengthen their local search presence
- Practitioner listing optimization so every clinician is findable, not just the practice
- Content strategy & recommendations built around what their clients are actually searching
- Content refreshes & optimization to keep existing pages performing as search evolves
- Technical site fixes to keep search engines (and AI models) reading their site cleanly
- Google Search Console cleanup & monitoring to catch issues before they cost them visibility
- Monthly reporting & insights so they always know what’s working
Key Wins from Our Work Together
“April was a great month for us, and we’re trending 10% ahead in revenue so far in 2026, which is super cool.” — Practice Owner
- Their practice now cited in AI search results for a majority of their specialties
- Organic traffic from ChatGPT grew from 0% to 7% of total site traffic in 6 months
- Their organic footprint is substantial with 740 total keywords ranking in the top 100 positions
In Her Words
“Your services are absolutely amazing and I’m so grateful to have you. You are so quick to respond and quick to make changes. I love that you offer suggestions and understand my business.” — Practice Owner
Curious whether your site is set up to be cited by AI search? Let’s take a look.
Built to Be Found is our done-for-you SEO and AEO service — the same ongoing work that’s kept this practice visible as search shifted from results pages to AI answers. We handle the technical structure, the content, and more, so your practice shows up whether a prospective client is scrolling Google or asking ChatGPT.
