Now when it comes to design, I’m not necessarily talking about the variety of themes. Yes, there are a million out there. I use 1-2 highly rated themes with a drag and drop builder. The builder allows for a ton of versatility, and literally every single page can have a custom layout design around your content, so it’ll have that tailored look. Through the builder, widgets, and even a few CSS customizations, your site can be configured exactly like the picture you have in your mind.
One of the biggest pros about WordPress is the availability of plugins to add just about any functionality you need to your website. There are free plugins, freemium plugins (I’ll get to these in a second), and paid plugins.
A lot of the time, there are great free plugins to fill the void you need. Freemium plugins offer the basic functionalities for free, and then allow you to upgrade for advanced features. Most of the time, I’m able to get by on the free features.
The great thing about these types of plugins is that you get to try them out, see if they’re going to work for you and your site, and then you can upgrade if you want. There’s a pretty low level of risk. If you find a paid plugin that knocks it out of the park and fits exactly the functionality you need, it will be well worth it.
One of the biggest discoveries I’ve made about other platforms was actually about the plugins. WordPress plugins are often a one-time fee, and sometimes subscription-based. With other platforms, they will offer a bare minimum of functionalities in the “free” plan (really, it’s laughable), and then the paid part is most definitely a monthly subscription. I don’t know about you, but I’d prefer the option of a one and done upfront payment.
If you don’t have a shop yet, but are thinking about selling a few products in the future, you can easily add a shop onto your WordPress site with the WooCommerce plugin. If you’re setting out to build a site that is first and foremost a shop, a platform like Shopify might be a better choice for you. I’ll tackle e-commerce platforms in another post. Still to come.