1. Look at different extensions
If your domain isn’t available using the .com extension, you can consider other options like .co, .org, .net, .us, and the list goes on. Those are the most common in the U.S.
I would recommend .co as a second option to look at or .org if you are a non-profit or a company with philanthropic or benevolent vibes.
If you include Co. in your business name, that’s an easy go-to for your domain. For example Dwell Dinner & Co. uses dwelldinner.co.
Choose an Extension That Creates a Phrase or Sentence
A clever solution for selecting an extension is to pick one that works with your page URLs as a whole. Let me explain. A good example of this is the website for designer, Jessica Hische. Her domain is jessicahische.is. So when you go to one of the pages on her website, it looks like this: jessicahische.is/heretohelp. Clever, right?
The .ly Extension
The extension .ly might be an interesting one to play around with too. A couple that first come to mind are everafterhappi.ly or liveintentional.ly. For the right business, these might be perfect. Honest.ly (see what I did there?), the possibilities here are almost endless. Check here to see the availability of .ly domains: www.register.ly
There are a ton of other extensions available, many of them new and not mainstream yet. For example, you could choose .life, .store, .club, .xyz, .today. If you do choose an unconventional extension, I’d suggest always pairing it with a computer, pointer, or web icon on your brand materials to indicate it’s a URL.
2. Add a word
- Add an action word
Another solution that can work really well is to add an action verb before the company like ‘shop’ , ‘explore’, or ‘join’. Some examples are www.getpocket.com or www.useloom.com. By the way, I love and use both of these tools. Be sure to check them out.
- Add an adjective
- Add ‘hq’ to the end
Fitting since your website is your online headquarters.
- Add ‘app’ to the end
Is your website or company app based? Add ‘app’ at the end of the domain.
- Add your location
If your brand/business is location-specific, use your state or city as a location identifier. This is often one of the easiest solutions.
- Add ‘the’, ‘my’, ‘your’, ‘iam’, or ‘weare’ at the beginning
3. Rearrange the order of the words in your domain
Can you rearrange the words in your domain, but in a way that doesn’t confuse? Remember, we want it to be memorable, but not in the negative way of, “What the heck were they thinking when they decided on this domain?”
4. Use your tagline
Do you have a short tagline that you love and are going to hold on to for a very long time? That might make a great brand-oriented domain.
5. Spell out a word
If you use an abbreviation in your business name, spell out in your domain. For example, ‘co.’ could be spelled out as company, at least for your domain.